I worked as James Beardwell’s personal videographer at the Gym Shark Lift London Event, capturing his experience and presence across the event for his social media audience.
I filmed and edited behind the scenes during the athlete-exclusive prep day, documenting key moments and interactions leading up to the main event.
The clip presented here is a short promotional snippet filmed during that prep day, created for his social media. The remainder of the footage captured during the actual Gymshark LIFT London event was later used as part of his YouTube video content.